Getting Your Most Wanted Response
That's Easy Right?
In a word, no. Your visitors need your site to tell them what's next. To wander freely about the site fails to get across the message you have for them. Guide your readers to what you want them to do page by page.
How do you do that?
Have you ever heard the saying that "you can lead a horse to water, but you can't make him drink it?" Getting your most wanted response is like that. You can lead a visitor down a path and what you say along the way can entice him or her to take action.
The idea is to help visitors take the action YOU want them to take.
That can be:
- Call Us Now, which might be typical of a personal injury attorney. They have been injured and they want help right now.
- Join Our Newsletter, if you handle estates and probates. People are slow to act in this area at times so a newsletter keeps you in their minds.
- Get a Free Consultation, which any attorney can use. Maybe you preferred paid consultations. If so the same rules apply.
- Or just a simple nudge to read more information about the subject they are reading right then.
- And, you can have more than one most wanted response.
In summary, you decide what your most wanted responses are and they are not limited to the list above. MWR can be anything you want it to be and every page on a site should have a most wanted response.
So, if you now have a better understanding what MWR is, find out how a marketing funnel works to get it done. It's all about the navigation buttons, text links, and what the pages say.
Do you know what the MWR is for this page? If not, my free consultation is a good place to learn more; Just ask.
